The Basics: Social Media Management for Business

Social Media Icons Painted on Dice

The world of social media is fast-paced, and it can be intimidating to manage a social media campaign for your business. You’re not alone out there, and there are plenty of resources to help you keep track of everything. Here are some tips to get you started, and ease you into managing your social media accounts for your business.

Examine What You Are Trying To Promote

Define your target audience, and what you will be promoting about your business. Get creative in your thinking about how to get people’s attention, and back it up with a quality product or service you provide.

Create Your Social Media Accounts

If you’re not on social media yet, there’s no reason to be intimidated. It seems like a lot, so start small if you’re uncomfortable jumping head first into your campaign. Maybe choose one or two channels that are most relevant to your brand, and more importantly the channel that houses a majority of your core demographic. For business purposes, consider using some of the following:

  • Facebook
  • Twitter
  • Google+
  • Instagram
  • YouTube
  • LinkedIn

Posts & Build-out Before Followers

Before you begin adding friends and followers to your social media account, you should have your page well branded and built-out with some valuable content already posted. Before accepting follow requests, the majority of users check out the page to decide if they want to follow you. Make sure they have a reason to follow you! Post information about your industry, as well as any new developments consumers might be interested in. Pictures of happy customers are always a good option to post on your accounts, and a way to familiarize readers with your brand.

Enlist some Social Media Management Help

It can be slightly intimidating to manage multiple social media accounts, on top of managing a business. There are quite a few options for a social media management site that helps you keep track of it all. HootSuite a great example, with the ease of managing all of your accounts on one site. Even with the free version, there are multiple features you can use to help you with the strategy of your social media campaign. There is also the advantage to schedule out your social media posts in advance, so you can set it in the morning and move on to other important tasks.

Engage Your Followers

The primary focus for your social media accounts should be to build relationships with people, not just to promote your brand. It may seem strange to consider, but not everything you post needs to relate to your business. In fact, most of what you post should not relate directly to your business or rather be too sales pitchy. Try some conversation starters to get your followers responding. It’s also important to provide value in your posts, so post content like best practices, top ten lists, and any other useful information you think followers would benefit from.

If you found this blog interesting you might also want to check out  “5 Skills Needed To Create Holistic Social Media Campaigns

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