Landing Pages: Targeted Traffic To Your Site

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What is a Landing Page? As you navigate through an SEO campaign, at some point you may have heard this term mentioned. Let’s dispel the mystery: a landing page is a website page, separate from the main webpage if your website, which has been created for a targeted purpose. Landing pages are created for a [...]

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The Basics: Social Media Management for Business

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The world of social media is fast-paced, and it can be intimidating to manage a social media campaign for your business. You’re not alone out there, and there are plenty of resources to help you keep track of everything. Here are some tips to get you started, and ease you into managing your social media [...]

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Impact of Customer Reviews on Your Local SEO

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  Managing your business’s online reputation is an important aspect in your local SEO strategy. A positive reputation can help your conversion rate, as your credibility will be established by satisfied customers. In addition, reviews can play a role in your search engine visibility, helping you to stand apart from your competitors. Survey research shows [...]

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Organic SEO 101 – The Basics

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What is Organic SEO? Organic SEO is marketing tool that focuses on gaining visibility for your site in the organic (unpaid) search engine results. Search engines collect information about every web page on the internet, and rank the most relevant and authoritative websites with the best user experience. In order to increase your website’s organic ranking [...]

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Where to Publish Locally Relevant Content – Local SEO

Many factors contribute to your domain’s search visibility, overall trust, and authority. Ongoing publication of content is an important factor in the success of an SEO process, but this content needs to be specifically honed to rank for locally relevant search results. Optimize your content with keywords:  include your location, the services or products you [...]

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8 Local Search Tips

For a business, the ability to be found easily online can be the difference between keeping the doors open and going under.  Having a high degree of “search-ability” will ensure that customers can connect with your company or brand.  Customer connection often translates into sales, and as we know, solid sales are a key component [...]

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Google’s New Local Results Layout of Restaurants

If you have not seen it already, do a quick search for your favorite genres of food in your area. Google has been introducing a new layout for restaurant and food related search results. Here is an example of how the new layout looks: As you can in the image, the new layout still includes [...]

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Local Search Optimization in 2013

2012 was an Interesting Year for Local Search In 2012 we saw the introduction of Google+ local and its slow but interesting development. Hopefully we will continue to see the development and integration of places and plus. As of right now there is still many elements that could be improved in an effort to make [...]

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2012 Trend on Twitter

Twitter has released 2012′s data showing us the top trends, Golden Tweets and more that occurred this year. According to Twitter, “The 2012 Trends reveal what captured our attention, rather than what terms were consistently popular.” You can visit to see a breakdown of 2012 which was a rather busy year for social media.  [...]

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Google+ Local Changes Reviews Format

If you have not seen it already, Google has updated their previous review format which closely features Zagat’s review system to a simpler and more straightforward review layout. The new format allows user to write the standard verbal review and then select from 4 categories: Poor-Fair, Good, Very Good, Excellent You can see an example [...]

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