A new look to Local Results on Google.

On Tuesday, the Google Places blog announced they had updated the way they display their local search results. The new format utilizes Grey pin results. The new formatting either displays or makes the Place page content readily available for users without leaving the initial search results page. This new update has shown Google’s devotion to Places. Another new feature to the local search results is when a specific business is being searched the majority of the results page is devoted to the given business’s place information including photos, street view, more details, a map. The majority of this content displaying in the left sidebar knocking down PayPer-Click adds off the fold.

Here is an example of Google’s new local search format for a 7-Pack of results:
New Google Search Results

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